When should I arrive?

Arriving 30–45 minutes before the start is generally enough. Note that the 58,000 figure is the three-day festival total, but getting around the bayfront on the night itself can take time.

Temporary lots (350 spaces, free) are set up around the Uwajima City General Gymnasium and elsewhere. Note there are no lots toward Sakashizu, Oura or Kushima — avoid parking outside the designated areas.

Is there paid seating?

Paid seating may be offered. Check the official website for confirmed details and how to buy.

Is it suitable for families with children?

Yes, but the bayfront venue calls for close attention near the water. Foot traffic is heavy across the festival — set a meeting point.

What makes the marine fireworks special?

The shells go up over the small Uwajima Bay, so the sound echoes off the surrounding hills and hits you as much as the light. The bayfront viewing areas put you right up close.

Scheduled

The 60th Uwajima Ushi-oni Festival Offshore Fireworks

Name: The 60th Uwajima Ushi-oni Festival Offshore Fireworks
Start: 2026-07-22T20:00+09:00
End: 2026-07-24T20:30+09:00
Location: Uwajima Bay

Ehime 7/22/2026 (Wed)Approx. 7,000

This festival ended on 7/24/2026 (Fri).See fireworks festivals in Ehime·See the 7 fireworks calendar

The 60th Uwajima Ushioni Festival Maritime Launch Fireworks A succession of dynamic fireworks colorfully brighten the night sky

うわじま牛鬼まつり実行委員会

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The 60th Uwajima Ushioni Festival Maritime Launch Fireworks A succession of dynamic fireworks colorfully brighten the night sky

Fireworks countApprox. 7,000

Expected crowd58,000 people (3-day total)

Time20:00～20:30

AdmissionFree viewing

Firing Dates

The confirmed fireworks launch dates for this festival are listed below.

7/22 (Wed)
7/23 (Thu)
7/24 (Fri)

Summary

The Uwajima Ushioni Festival opens each year with marine fireworks over Uwajima Bay. The festival traces back to 1967, timed to the Warei Shrine's Warei Taisai, and marks its 60th edition in 2026: about 7,000 shells rise over the bay on July 22. The compact bay makes the sound echo off the surrounding hills, and the three-day festival expects around 58,000 visitors in total. Bullfighting follows on the 23rd and the Ushioni parade on the 24th.

Overview

The Uwajima Ushioni Festival, a summer fixture since 1967 when it began alongside the Warei Shrine's Warei Taisai, marks its 60th edition in 2026 with three days from July 22 to 24. The opening night sends about 7,000 shells up over Uwajima Bay; the bay is small, so the bursts echo loudly off the hills. The three-day total crowd is expected to reach about 58,000. Day two, Thursday the 23rd, brings the Bullfighting Tournament (Warei Taisai venue) and dance events from the evening, and the Ushioni Parade closes the festival on Friday the 24th. JR Uwajima Station is a 30-minute walk away, and temporary parking (350 spaces, free) is arranged around the Uwajima City General Gymnasium — though there is no parking toward Sakashizu, Oura or Kushima, so plan accordingly.

Details

Date7/22 (Wed)

End date7/24 (Fri)

Time20:00～20:30

VenueUwajima Bay

Address愛媛県宇和島市

Crowd levelVery large ★★★★☆

Paid seatsNo

Food stallsYes

ParkingYes（Available: 350 free spaces. Temporary parking at Uwajima City General Gymnasium, etc. No parking in Sakashizu, Oura, or Kushima areas. Parking that disturbs local residents is prohibited.）

Organizer0895-49-5800 Uwajima City Tourism and Products Association

Last verified10/2/2026 (Fri)

FAQ

Access

🚃 By Train

30-min walk from JR Uwajima Station

🚗 By Car

Approx. 5 min from Matsuyama Expressway Uwajima-Asahi IC via Route 56

Info for International Visitors

Best arrival time

Arriving 30–45 minutes before the start is generally enough to choose a spot (the 58,000 figure is the three-day festival total, so the single-day crowd is moderate). Still, allow time to walk from the temporary parking areas to the bayfront.

Best viewing spots

The viewing areas ringing Uwajima Bay all face the show. The bay is small, so the launch sites sit close by — the echo rolling back off the hills is part of the experience.

With kids

The venue faces the bay, so keep children away from the water and hold their hands in crowds. The festival draws heavy foot traffic — agree on a meeting point in advance.

Photography tips

Phone and camera photos are fine. Be considerate with tripods and monopods in crowded areas. Since the sound echoes off the surrounding hills, video captures that booming audio too.

Payment

Food stalls generally take cash only, so carry plenty of small bills and coins. Paid seating may be offered — check the official website for sales details if you plan to use one.

Venue Location

33.2205, 132.5572

Coordinates are accurate to the city level and may differ slightly from the exact venue.

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Check the official website for detailed venue info

Official Website →

Summary

Overview

Details

Date7/22 (Wed)

End date7/24 (Fri)

Time20:00～20:30

VenueUwajima Bay

Address愛媛県宇和島市

Crowd levelVery large ★★★★☆

Paid seatsNo

Food stallsYes

Organizer0895-49-5800 Uwajima City Tourism and Products Association

Last verified10/2/2026 (Fri)